CHENPENG 21AW CAMPAIGN

​Photo by LeslieZhang

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THE NEW LAND

CHENPENG  21AW collection is entitled "The New Land",which is inspired by ‘The Trash Land’, the Great Pacific garbage patch formed by the North Pacific Gyre

CHENPENG  21AW collection is entitled "The New Land",which is inspired by ‘The Trash Land’, the Great Pacific garbage patch formed by the North Pacific Gyre

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The Plastic Oceans Foundation, a non-profit organization pointed out in 2017 that since the birth of plastics, 90% of plastic products had not been recycled and subsequently entered into the natural environment. As a result, 8 million tons of plastics are poured into the ocean annually.Human beings have been pursuing the cause of protecting life, but in reality human activity has accelerated the distinction of far too many species

CHENPENG 21F/W, “The New Land", tells the story of adaption of the human life since we have caused irreparable damage to the mother earth. It is also when marine plastic particles enter the human body, causing the human genes to start a new round of biological evolution

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Elements from marine microbial cells, oil floats, seaweed and waves are extracted and used. In terms of materials, PET (Eco-friendly yarns made from plastic particles) are, as well as recycled goose down and Eco-friendly washing denims are featured, so as to reduce the excessive consumption of water and energy resources

The Campaign is shot by photographer Leslie Zhang (Zhang jiacheng) again, and underwater photography technology  is used for the first time to present an artificial ocean universe of Atlantis. When light down collides with deep-sea waves, the typical curved structure of CHENPENG down jacket turns into fluffy and soft water-shaped armor

The Campaign is shot by photographer Leslie Zhang (Zhang jiacheng) again, and underwater photography technology  is used for the first time to present an artificial ocean universe of Atlantis. When light down collides with deep-sea waves, the typical curved structure of CHENPENG down jacket turns into fluffy and soft water-shaped armor

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Ancient marine legends are quoted to imply the eternal protection of bravery and beauty. CHENPENG hopes to awaken those powers that come from deep,so that everyone could express themselves bravely

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‘The New Land’ collection is also a further declaration of CHENPENG’s ‘fashion equalitarianism’(One-size Fashion), calling for the coexistence of human and nature, achieving ecological balance, and utilizing fashion in our sustainable industrial development

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Photographer: Leslie Zhang

Model: Chen Yu ,Li Xiangyu (Paras Talent Management)

Chief Producer : Adam Chen

Stylist: Liu Xiao (odd studio)

Makeup artist: Yooyo Keong Ming

Hairstyle stylist: Nate Peng

Casting: Lou Yizhe

Producer: Gu Jiahui

Making: Jiaozi, Equal

Visual Design: Chai Shujie

styling assistant: Haonan, Mei

Makeup assistant: Zhanen, Siyuan

Hairstyle styling assistant: Xiaobai,Xiaohui

Photography assistants: Shen Jiabin, Wu you

Production assistants: Xiao Xuan, Huang Jichen

Post-producer: Li huiwan

Manicurist: Nana

Graphic: An Yonghao

CHENPENG team: Hang Kaiqi, Xu Youhua, He Binli, Fu Yanni,

Liu Yikang, Zhang Chonghao